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Clients & Projects
Free Rein

STEREOTYPE is the first of it's kind of kids wear brand reimagining what kids fashion should be without gender stereotypes. This fresh brand was launched to challenge the status quo and let kids be free to dress using their imaginations without any limits.

Hada worked closely with the founder to bring this concept into a commercially viable brand using eco-friendly fabric sourced locally. This ground breaking brand was  carefully manufactured locally in San Francisco during the pandemic of 2021. 

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Free x Rein is a breakout direct-to-consumer brand designed for the fashion-savvy modern equestrian.


Hada Design led the company's founders through the development and creation of its first capsule collection. We provided design, sourcing, merchandising and production management services from concept to launch for the Winter 2017 Season.

Hada continues to support founders to develop new products each season.



Orsden is a direct-to-consumer, high-performance ski brand focused on modern design and premium quality at reachable costs. 


Hada acted as the sourcing agent to find a manufacturer for a highly technical specialty garment. Hada also provided guidance throughout the production life-cycle and communicated with the factory.


Orsden successfully launched the Slope Ski Pant for Men's and Women's for Winter 2017.

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Yuriyasa designs are inspired by the streets: the dream-chasers we admire who grind by day and groove straight into the night: whether it’s with a vinyasa class, a wine glass, maybe both. Blending fashion-forward design and innovative functionality. Limited edition collections comprised of timeless silhouettes that are flattering and constructed to last.


Hada provided business coaching and collaborated with the founder to design and develop the launch of the first capsule collection, soon to come in Summer 2019.

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Hada has been working with Dechen Design through the non profit group Renaissance Entrepreneurship Center in SF to support and guide underserved small business owners access to key business resources.

Hada provided valuable merchandising and marketing strategies to the founder to grow her business volume 2x  during pandemic of 2020/21.

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