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Clients & Projects

Free x Rein is a breakout direct-to-consumer brand designed for the fashion-savvy modern equestrian.


Hada Design led the company's founders through the development and creation of its first capsule collection. We provided design, sourcing, merchandising and production management services from concept to launch for the Winter 2017 Season.

Hada continues to support founders to develop new products each season.



Orsden is a direct-to-consumer, high-performance ski brand focused on modern design and premium quality at reachable costs. 


Hada acted as the sourcing agent to find a manufacturer for a highly technical specialty garment. Hada also provided guidance throughout the production life-cycle and communicated with the factory.


Orsden successfully launched the Slope Ski Pant for Men's and Women's for Winter 2017.

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Yuriyasa designs are inspired by the streets: the dream-chasers we admire who grind by day and groove straight into the night: whether it’s with a vinyasa class, a wine glass, maybe both. Blending fashion-forward design and innovative functionality. Limited edition collections comprised of timeless silhouettes that are flattering and constructed to last.


Hada provided business coaching and collaborated with the founder to design and develop the launch of the first capsule collection, soon to come in Summer 2019.


Jenny Lemons is a small-batch clothing company run by San Francisco based artist Jennie 

Lennik. Jennie learned to sew, bake, and embroider as a child growing up in rural Minnesota and draws inspiration from traditional domestic craft. Since moving to the Bay Area to attend the San Francisco Art Institute, where she studied painting, Jennie is obsessed with the delicious fresh foods and natural beauty of Northern California. Hada provides customized business coaching and digital commerce consulting.

Bon Bon Bandeaux is a hair accessories brand for chef's, makers and artists. It's mission is to create fun, stylish pieces made with innovative design technique to combine fashion and function with sustainable methods to reduce waste.

Created by women makers in San Francisco.

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Honey Soles are the ideal solution for a sustainable and comfortable shoe experience.

The wildly successful business was fully funded by a kick starter campaign and growing.

Hada has worked with the founder to provide key market research and business analysis to create a brand strategy for the next phase of growth. Services included product strategy, marketing analysis, brand positioning and inventory planning to maximize sales.