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We are a collective of women retail industry experts providing turn-key creative and business consulting services to a new generation of innovative brands. Through our unique experiences and design-forward approach, we guide the business journey of product development, branding, retail strategy, marketing, commerce, and public relations for our clients - from start-up entrepreneurs to established brands.


Our mission is to serve the retail community to build and grow with confidence.



Our Projects

Free x Rein is a breakout direct-to-consumer brand designed for the fashion-savvy modern equestrian.


Yuriyasa blends innovative functionality and design. 

Limited-edition collections are comprised of timeless silhouettes constructed to last.


Orsden is a direct-to-consumer high- performance ski brand focused on modern design and premium quality at a reachable price. 

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Recent Blog Posts
Woman Checking Data on Tablet

Data is key to driving successful product selling.

Jennifer will talk about the importance of retail analytics for fashion business.

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An Intro to Tech Design

At Hada, we guide our fashion apparel company founders on the entire process of bringing your...


Fashion Branding that Sticks

This is the first article as a part of an ongoing series dedicated to all the fashion entrepreneurs...